Brand Essence – Target Audience

 

Our Brand Essence is defined by multiple elements and can’t be conveyed by a single object. The overall purpose however is to convey our promise of providing an outstanding product, consistent quality, attention to detail, and courteous professionalism in all facets of the purchasing process.

Considered as a whole, our company logo, graphic designs, publicly shared photos, all written content, marketing materials, ads, videos and overall user experience (UX) comprise the identity that we wish to convey to all current and potentially new clients.

When we design and develop ANY of our media, we do so with the sole intention of reaching the widest possible Target Audience, and creating a rich user experience that helps the viewer to recognize us and our work readily, and not to feel marginalized in any fashion. We want to create an all-inclusive environment for any and all visitors and viewers.

To accomplish this objective, we will incorporate a handful of rules and practices that we will work within as a structure for what is ultimately creative output. This is especially important when more than one person is involved in creating media that have the same overall look and feel, in order to represent the company as an individual entity.

An easy way to think about the mindset overall is to avoid anything controversial or persuasive; political leanings, or anything to do with subjects of opinions, preferences for things that have nothing to do with our products, such as anything age-related, gender-related, personal preferences, religious beliefs, personal tastes, etc.

Brand Essence sets it apart from competitors and resonates with its Target Audience. When we consider our Target Audience it is easier to understand the guides we want to work within; Table Design’s Target Audience are our buyers and those that bring us buyers for projects, for example, our Representatives and Designers. Buyers of our products come from many corners of the Hospitality Industry, including, but not limited to; Hotels, Casinos, Restaurants, Country Clubs and Senior Living Facilities. We work closely with Designers, Architects and Equipment Dealers to create one-of-a-kind Table Designs unique to each project.