Writing & Tone

We need to establish clear guidelines on tone of voice, taglines, and messaging frameworks; this defines how a brand communicates.

Trust and Credibility: A well-defined voice demonstrates professionalism and builds trust with customers. Providing accurate information is crucial to establishing and maintaining our credibility and ensuring we are a trusted source of product information.

Tone of Voice & Style: In communicating to our target audience, we aim to maintain a consistent method of communicating. A well-defined voice demonstrates professionalism and builds trust with our customers. We have elected business casual but using precise, semi-formal, welcoming and friendly, helpful, informative verbiage.

Spelling, Grammar and Punctuation checking is often overlooked but very important. Misspelled wording, confusing sentence structure and lack of proper punctuation can convey a sense of haste. Grammatical errors can also be interpreted as carelessness, a lack of respect, or even a sign of poor education, depending on the context and the reader’s perception. So, it is a critical step in any content development, most especially for a business, to check spelling, grammar and punctuation. (It’s also free.)

Fortunately, there are Free Grammar Checkers available on the web that we can use to ensure any content that we write is spelled correctly and uses proper punctuation. The links below are but a few we can use to check our copy. If they’re not available, just use Google to search for ‘grammar checkers free’.

All content should be concise and not overly wordy. In the Age of Information, people have short attention spans and are not inclined to read too much, especially when the information can be conveyed more quickly.  After the content is written, reread and revise until the message is as concise as can be without losing the meat and potatoes of the information or message. This often takes considerable effort but nearly always produces a worthwhile result. 

Brand Voice Chart: 
Developing and maintaining our personality: – When brands have strong personalities, customers and fans have an easier time connecting with it.  
Our voice is relaxed, business casual, but exceptionally informative and helpful regarding our products. Below is a summary of what is written here regarding the voice we aim to maintain in all of our written copy across all platforms.