These Brand Guidelines are in place to establish a consistent Visual Identity intended to standardize the overall look, feel and most importantly, user experience of our target audience. By adhering to these guidelines, we can ensure that our identity is presented consistently across all platforms, making it easier for customers to recognize and remember us and trust that they can find what they are looking for, with purpose and ease.
Guidelines simplify the process of developing media for all users, helping the designer / developer / writer / photographer to create content with less confusion.
Our primary focus is on brand sentiment; logo use, logo application, color and font usage, tone and voice, image styles, graphics usage, and information relative to our social media and hard copy marketing efforts. While brand guidelines might seem limiting at first, they will actually allow for more creativity in your work. With guidelines that establish what we can and can’t do, we can create within a framework instead of starting from scratch each time. This expands the room for creativity while maintaining a consistent company presence that will be remembered for its quality production.
Each section of these guidelines are designed to maximize the creativity the team member has to design engaging content. Understanding these core principles is considered the field of Commercial Art and Design; blending artistic skill with Marketing goals, and contributes to a continuing effort to build the company’s brand image and company recognition.
